“How do you get people addicted to crack? You give it away for free, you give away a little taste, and, and then, some people can’t stop themselves” Jimmy Valmer


This week we will focus on three main concepts:

  • Persuasion: Enriching your understanding of the role that the media has in culture.
  • Video games: Hold an important role in shaping cultural and societal changes.
  • Cartoons: With a comical appeal to society, they aid in the discussion of cultural problems, politics, and other controversial issues.

In South Park episode, “Freemium Isn’t Free” Canada creates a phone app that preys on the addiction of the weak, to help make money to build Canada and make money off of addicts. The Canadian VP of Apps and Prince of Canada come up with 5 simple rules for a sure way to make money:

  1. entice the player
  2. Compliments and flashing lights and sounds to make the player feel good
  3. Train them to spend their fake currency
  4. Do the switch-a-roo spend real money on fake currency
  5. Make the game about waiting

When Randy discovers Stan has an addiction, he intervenes. And Stan tries to find a way to stop. He begins by creating a viral media uproar, letting people know that Canadians are taking advantage of people with addiction problems.

“Okay it’s Done” Cartman

“What’s done?” Stan

“ The word is out. Terrance and Phillip hire pushers, to make money off addicts. I tweeted it; it’s trending” Cartman

With games such as Clash of Clans, candy crush, Lineup. We definitely have persuasion following us on a daily basis. We get hooked on games especially after a long day of work or school. Games seem to entice us and relax us at the same time. Games are also persuasive and enticing. They are definitely cultural aspects in the modern day. It’s a way to be competitive with your co workers and also a way to relate to others. We definitely follow what others are doing, and don’t want to feel left out, it’s a way of acceptance. Cartoons link to this because they are a way to bring up issues that are generally avoided by the public. Cartoons break the tension on tricky subjects.


“Yeah and the most unbelievable part. It’s totally FREE! You should download it to your phone right now, I mean, come on, if it’s free why wouldn’t you?!” Jimmy Valmer


2 thoughts on “FREEMIUM ISN’T FREE

  1. I really liked how you included the part about how cartoons have the power to touch on subjects that are oftentimes brushed under the rug within society. I think that’s the main point of South Park in general — to bring light to touchy subjects through satire that is hilarious, however sometimes uncomfortable. Awesome post and great work this semester!

    Liked by 1 person

  2. I agree to a point. I think they open the door to subjects not easily approached but if all you do is reference the subjects in relation to the cartoon than you are missing the point. I am not saying you are missing the point but for those who use the cartoon as the main point of reference than they are missing the point. The point is, X is a subject you should know about so research it.

    Liked by 1 person

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