Generation “Like”


This week our course focused on social media and it’s relation to our generation. In the video, “Generation Like” Douglas Rushkoff explains how social media has developed into a superficial oasis of sorts where individuals, particularly teenagers and young adults, are able to express themselves and show the world how they want to be seen. I was able to learn so much from this video, looking back at my Facebook I am able to see all the things I “liked” and gave free marketing to. It’s amazing to realize just how much social media is actually embedded into our daily lives. The true power of a “like” has definitely been undermined, this “like” culture that has been created has now become the gateway to acceptance and ultimately success in today’s world.


In this week’s reading “The Human Psychology Behind Facebook’s Success.” Margarit, Liraz breaks down why we use social media sites on a personal level. Liraz dives into the concept of impression management through social media which can help improve an individual’s self-esteem by allowing the users to control what they share about themselves, and their lives. Individuals are able to monitor and alter the information that they share on the media and fulfill that sense of belonging. Liraz dives into this concept when she states that, “The truth is that Facebook allows us to connect not only with loved ones, but with our fundamental human needs.”


This vast network of social media allows individuals from all over the world to interact and build relationships with people from all over the world. A world ruled by likes, shares, followers, views, tweets, pins, etc. The reality is that the more likes and views you get the more opportunities you might have in terms of sponsors, ads, recognition=self-esteem. After breaking down the information provided by both, “Generation Like” and “The Human Psychology Behind Facebook’s Success” I decided that social media can be good for individuals, but only when monitored and used the correct way. The reality is that social media is a great way for people to connect with one another, stay in touch with family and friends, and create healthy relationships with people all over the world. However I do believe that at times there is an obsession with social media that can become unhealthy, it’s still important to keep in touch with reality and remember that “likes” do not make the world go round.



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